Google ad program (AdSense) will merge the shopping links shopping anchors labs into Auto Ads as Ad Intents.
What are shopping links in Google ad program?
Shopping links in Google Ads, previously part of the Shopping Links & anchors Labs, were a feature that allowed for more granular control over how your product data appeared in Shopping Ads. It’s important to note that Shopping links are being retired and merged into the broader concept of Ad Intents within Auto Ads.
What is Ad intent?
Ad intents automatically scan your pages for opportunities to convert existing text into links, and/or place anchors at the bottom of your page. When clicked, a dialog opens to show relevant search results that users may be looking for, with ads that boost your revenue.
Shopping links & Anchors labs
To continue it, follow the below steps:
| 1. | Sign in to your AdSense account. |
| 2. | Click Ads. |
| 3. | Under “Ad settings”, make sure Auto ads are turned on. |
| 4. | Click Apply to the site. |
| 5. | Click Intent-driven formats, and turn on Ad intents. |
| 6. | Confirm you agree to the Terms of Service and policies. |
| 7. | Click Apply to site. |
| 8. | You can track the performance of Ad intents by creating a custom report and adding the “Ad format” breakdown and “Funnel” metrics. |
AdSense Auto Ads: Smart Monetization Made Easy!
As a publisher striving to create exceptional content while maximizing your revenue? Look no further! We’re thrilled to introduce AdSense Auto Ads, a powerful solution that streamlines ad placement and decision-making for you.
What Are AdSense Auto Ads?
- Smart Placement: Auto Ads leverage machine learning to make intelligent decisions on your behalf. They display ads only when they’re likely to perform well and enhance user experience.
- Revenue Boost: By identifying available ad space and introducing new ads, Auto Ads can potentially increase your revenue.
- Effortless Implementation: Place a single piece of code across all your pages, and let Google handle the rest. No need to modify the code when you want to explore new features or ad formats—simply toggle them on or off.
How Do Auto Ads Work?
- Select Formats: Choose the ad formats you want to display on your pages.
- Add the Code: Paste the Auto Ads code between the
<head>and</head>tags of your pages. - Let the Magic Happen: Auto Ads analyze your content, identify potential ad placements, and show relevant ads.
Formats Supported by Auto Ads:
- Anchor Ads: These sticky ads stay at the bottom of the screen as users scroll.
- Vignette Ads: Full-screen ads that appear between page loads.
- Text and Display Ads: A versatile format for various content types.
- In-Feed Ads: Seamlessly integrated within your content.
- Matched Content: Recommendations to keep users engaged.